The score in one sentence
The AI Visibility Score (0–100) blends three things over the answers in your date range and filters: how many answers name your brand, how many cite a page of yours, and how early you’re named. A score of 0 means no answer names or cites you. The closer every answer comes to naming you first and citing you, the closer the score gets to 100.How it’s computed
1
Mention rate (60%)
The share of answers that name your brand.
2
Citation rate (25%)
The share of answers that cite a page of yours.
3
Position (15%)
How early you’re named, in the answers that name you: being named first counts 1, second ½, third ⅓, and so on, averaged. While only a few answers name you, this part counts for less, so one lucky first place can’t lift the score on its own.
A single answer’s score
Each answer also gets its own 0–100 score, shown with that answer: up to 40 points for naming you (10 per mention), up to 30 for citing you (15 per citation), up to 15 for your share of the answer’s citations, and up to 15 for its tone (15 when positive, 7 when neutral and you’re named).Comparing periods
The change shown beside a score (green or red) compares your date range with the period before it, vs previous period, on the prompts answered in both, so the comparison is like for like.What moves your score
What does NOT move your score
- Pure PageRank / backlinks without on-page content
- Frequency of social posts (LLMs heavily underweight social vs. published content)
- Time spent on traditional SEO without addressing AEO content patterns
Where to see it
- The Visibility page: the brand’s score, its trend and the change vs the previous period
- Prompts › Tracked Prompts: each prompt’s score
- Competitors: each tracked competitor’s score beside yours
Continue: Topics and Prompts
How prompts cluster into topics and why that matters.