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Prerequisites

  • A logged-in Ansvisor account (cloud or self-hosted)
  • 5–10 minutes
  • The website URL of the brand you want to track

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Onboarding flow

The onboarding wizard has 5 steps for self-hosted instances and 7 steps for the cloud (the extra steps are what you work on and plan checkout). From step 2 on, your progress is saved as you go, so if you drop off you resume where you left off.
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1. Brand basics

Set up your brand asks for three fields:
  • Brand name — exactly how the brand is named in the wild (e.g. Acme Coffee, not AC). Mention detection ignores upper and lower case.
  • Website — your main domain; the https:// prefix is already filled in (e.g. example.com). Used to recognize citations of your site and to suggest competitors.
  • Describe your brand (optional but recommended) — 1–3 sentences covering what industry you’re in and who your audience is. A description helps Ansvisor generate better topic, prompt and competitor suggestions.
There’s no separate industry field: put your industry in the description.
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2. Region & language

Select your target market: pick the region and language your audience uses. For the United States you can also pick a state, which localizes AI answers to it; leave it empty for nationwide results. This drives:
  • The language your suggested topics and prompts are written in, and so the language AI engines answer in
  • The location your prompts are asked from
  • The competitors suggested in step 5
18 regions and 13 languages supported. You can track prompts in more locations later; see Prompts.
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3. Topic selection

Choose topics to monitor: Ansvisor uses your brand details and an AI model to suggest topics — themes your customers care about (e.g. EV Range, Reliability, Pricing). The first seven come checked.Check the topics that fit your brand and uncheck any that don’t apply, up to 10. You can also type a custom topic name and add it with +. If suggestions can’t be fetched, add your own. Looks good moves on.
Aim for 4–7 topics. Too few = narrow tracking surface. Too many = noisy and hard to interpret.
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4. Prompt review

Review your prompts: for each selected topic, Ansvisor generates 5 starter prompts (real questions a potential customer would ask an AI engine), so 10 topics give 50 prompts. Review the list:
  • Remove prompts that don’t fit
  • Remove a whole topic from its … menu › Remove topic
  • Add your own prompts under each topic
If the list holds more prompts than your plan allows, the step says how many to remove before you can continue.
These prompts are sent to AI platforms daily, on every platform your plan allows. Self-hosted runs all 6 (ChatGPT, Google AI Overviews, Google AI Mode, Google Gemini, Grok, Claude). On the cloud, Starter runs ChatGPT and Google Gemini; Growth and Enterprise add Google AI Overviews, Google AI Mode and Grok. Claude is an Enterprise option on the cloud.
Avoid prompts that include your brand name (e.g. “What is Acme?”). They almost always score 100 because the AI obviously talks about you when asked — but they don’t measure organic AEO performance. Keep your tracked prompts brand-agnostic.
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5. Competitors

Add your competitors: Ansvisor analyzes your brand and suggests competitor names. Review the list:
  • Check the ones that are actual rivals
  • Uncheck or remove ones that aren’t really comparable
  • Add your own with a company name and domain (use the name as it appears in AI responses, e.g. Acme, not acme.com)
Select at least one competitor to continue; Start tracking with N competitors finishes the brand. Competitor tracking is on every plan.If your site looks like an online store, Ansvisor turns on Product Visibility for the brand and says so on this step. You can turn it off in brand settings.
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6. What do you work on? (cloud only)

Pick what you work on or lead (Founders & leaders, Brand & PR, Content, Growth and more), and your left menu keeps only the sections you need. Skip: show me everything keeps every section, and you can change it later in Settings → Account. Self-hosted instances ask the same the first time you open the dashboard. See Menu access.
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7. Plan & checkout (cloud only)

On the cloud, the final step picks your plan, Starter or Growth, and runs Stripe Checkout. While a free trial is on offer, Choose how to start offers a 14-day trial, Monthly or Yearly. Last in that switch, Demo · no card offers the demo brand instead, with no card. With the trial, the plan’s button reads Start 14-day free trial: you enter card details, nothing is charged until the trial ends, and the step tells you the day of the first charge. Otherwise it reads Buy now. The trial comes with an organization’s first subscription only; without it, the plan starts the same day. Self-hosted instances skip this step entirely.
To add another brand later, pick Add Brand in the brand switcher. It walks through the same first five steps; your plan sets how many brands you can have.

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What happens after you finish

The first round of AI engine queries starts automatically: right away on self-hosted instances, after checkout on the cloud, and the dashboard opens. The first run can take anywhere from a few minutes to 1–2 hours at busy times. While you wait:
  • Visibility — shows that the first tracking is in progress, and fills in with your results. You can leave the page; the run keeps going in the background.
  • Citations — fills in with the source URLs AI answers cite
  • Prompts → Prompt Suggestions — prompt ideas to add to tracking

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Adding the tracking pixel (optional, post-onboarding)

The onboarding flow doesn’t include the tracking pixel — it’s an opt-in step you do separately for AI Traffic Analytics (real visits arriving from AI answer engines). To set it up:
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Open the AI Referral Traffic page

Pick AI Referral Traffic in the sidebar (/dashboard/traffic) after onboarding. Until the snippet sends its first visit, the code is shown at the top of the page; after that, Code on the Tracking snippet card shows it again.
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Copy the snippet

Looks something like:<script src="https://api.ansvisor.com/t.js" data-t="YOUR_TRACKING_CODE" defer></script>
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Paste it into your site head

Drop the snippet just before the closing </head> tag. Next.js: add it inside app/layout.tsx. WordPress: use a header injection plugin. Static sites: edit your template.
Once the snippet sends a visit, the Tracking snippet card shows it as active with the time of the last visit. See AI Traffic Analytics for the rest of the page.

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Common pitfalls

Probably not. New, niche, or B2B brands often start at 0 across most prompts. AI engines need either (1) significant training data mentioning your brand, or (2) live citations from authoritative sources. The score only stays at 0 when both are missing — which is exactly what AEO is for.
Yes. “What is Acme?” style prompts almost always score 100 (the AI obviously talks about you when asked) but they’re not measuring organic discovery. Remove brand-name prompts; they distort averages.
That’s gold. Those are AI-suggested alternatives users see when you’re not cited. Add the most-mentioned ones to your competitors list to track them properly.
Starter plan runs only ChatGPT and Gemini. Google AI Overviews, Google AI Mode and Grok unlock on Growth and Enterprise plans (cloud), or are all available immediately on self-hosted. Claude runs on self-hosted, and is an Enterprise option on the cloud.
Yes. On Prompts → Topics, admins and managers can add topics with Add Topic or from the Topic Suggestions card, and Prompts → Prompt Suggestions offers new prompts to track. New prompts run with the next daily run.

Continue: Reading the Visibility page

Now that data is flowing, learn to read the dashboard.