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What you see

The Insights page (/dashboard/insights) is the main analytics hub for a brand. It breaks down your AI visibility across four panels:
1

KPI strip (top)

Brand-level visibility score, mention count, citation count, and active prompt count — each with a 7-day delta against the prior week.
2

Trend chart

A 30-day line chart of visibility per platform. Spot platform-specific dips (e.g. Perplexity dropped while ChatGPT held) and correlate with content publication or competitor activity.
3

Platform breakdown

Stacked bars showing which AI engines drive the most/fewest mentions for your brand. Useful for routing content investment toward your weakest platform.
4

Drill-down sheet

Click any prompt or platform cell to open a side sheet with the actual AI responses, citations, and competitor mentions for that cell.

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Reading the visibility number

A few quick interpretations to anchor you:
  • Under 15% — Cold start. Brand barely known to AI engines on these prompts.
  • 15–35% — Emerging presence. AI sometimes cites you but competitors dominate.
  • 35–60% — Established. You’re reliably cited; focus on the 1–2 platforms or topics still trailing.
  • Over 60% — Category leader. Your job is now defending the moat against new entrants.
The exact threshold depends heavily on category competitiveness. “longest range luxury EV” might have a clear winner at 40%, while “best CRM for small business” is so saturated that 20% is leadership.
Don’t fixate on the absolute number — fixate on the delta. A brand growing from 18% → 24% in a quarter is healthier than a stagnant 50%.

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Common workflows

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Weekly review (10 min)

1

Check brand-level delta

Up or down? If down ≥10%, dig into the trend chart to find when the drop happened.
2

Identify the trailing platform

Pick the platform contributing least; that’s your next investment.
3

Skim Suggestions

Look at AI-suggested new prompts and topics gap is widening; queue 1-3 to add.
4

Send 1 brief to writers

From Content Optimization, generate a brief for the worst-performing prompt this week.

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Investigation flow (30 min)

When a metric drops dramatically:
1

Open the drill-down on the dropped cell

Side sheet shows the actual AI response. Read it: is your brand still mentioned but ranked lower? Or completely absent?
2

Inspect competitor mentions

The drill-down lists every competitor cited in that response. New competitor surge is often the cause.
3

Check citation diff

Compare citation URLs from this run vs. last week. A retracted article or a new competitor blog post is often the trigger.
4

Decide remediation

Either: ship a content piece targeting the prompt (Content Optimization), or earn a placement (PR), or accept it as a one-time blip.

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Filters and date range

Top-right of the page:
  • Platform — restrict to a single AI engine
  • Region — filter by user region (if your prompts run in multiple)
  • Topic — narrow to one topic cluster
  • Date range — 7d / 30d / 90d / custom
Filters apply to all four panels simultaneously.

Continue: Topics

Drill into topic clusters to find which themes you own and which you’re losing.