What you see
Visibility is the main analytics hub for a brand (it was called Brand Visibility, and before that Answer Engine Insights). On Ansvisor Cloud, a workspace on a paid plan, or in a free trial from its second day, opens here, on the Overview, each time someone signs in, while Visibility is on their menu. It has three tabs, and a fourth for brands that sell online, each on its own address:
Product Visibility shows for a brand with Shopping mode on, or whose site type is an online store, on a plan with Product Visibility (Growth and Enterprise). It was a page of its own in the sidebar; its address and its
?tab= views (shelf, categories, products, readiness, competitors) still open it. When the site is an online store but Shopping mode is off, the tab says so and offers admins and managers Turn on Shopping mode. It keeps its own filters (date range, platform, region and the ChatGPT Shopping market).
The tabs sit under the page’s header. In the sidebar, Visibility under Analytics is a group with the same entries (Product Visibility is Products there), open whenever one of them is showing. Each tab loads its own data only when you open it, and shows a skeleton until it arrives: a tab never says there is no data before its read is back, and a read that fails says so with Retry, without touching the other tabs. A date range you picked, and the AI platform, region and topic, stay set from tab to tab. Without a picked range each tab opens on its own default (the latest run on the Overview and Citations, 30 days on Mentions), and Mentions, which has no All, opens its 30 days for it.
The Overview, from top to bottom:
1
Header
The same on every tab: the brand’s name, when the last run finished and when the next one is due (read on its own, so it never holds the tab up), Reports, and on self-hosted instances Test Single Prompt and Run All to start a run by hand. On the Overview, Formulas explains how every number is calculated and Export CSV downloads the answers behind the tab with its filters (up to 50,000 rows).
2
Summary line
One line with your Visibility score and its change, your rank and the gap to the brand next to you, and the platforms that moved most. The copy button puts the line on your clipboard.
3
Key metrics
Nine cards. Most show their change vs previous period and a small daily line:
- Visibility — your score from 0 to 100, and your rank among the tracked brands. Click it to open the breakdown panel.
- Tracked prompts — prompts answered in the period. On plans with a limit, a bar shows how many prompt locations your workspace uses. Click it to open Prompts.
- Mentions and Citations — how often answers named your brand and cited your pages. They open the Mentions and Citations tabs.
- Net sentiment — the positive minus the negative share of the answers that name you. It opens the Mentions tab.
- Coverage — the share of answered prompts where you appear at least once.
- Share of voice — your mentions out of all mentions of tracked brands.
- Avg. position — where you’re named in the answers that name you. Lower is better.
- Citation rate — the share of answers that cite your domain.
4
Visibility trend and Leaderboard
Shown once you track competitors; until then, a card links you to adding them. The trend draws your Visibility over the range next to your competitors’ lines. Admins and managers can Pin up to 5 competitors to keep on the chart; without pins, the strongest four are shown. Outside the 24-hour view, it also marks the days prompts were added and your Action Center goal for AI visibility, if one is set.The Leaderboard ranks you against your competitors, with each brand’s score, change, Coverage and share of voice. Under your row it shows the gap to the brand ahead and the platform where that brand leads you most. Head-to-Head opens Competitors.
5
By AI platform
A table with each platform’s Visibility, Change, Coverage, Share of voice and Avg. pos. The row with the biggest drop is highlighted. A platform with too few answers shows Low sample or No runs this period instead of numbers.
6
Why it changed
The platforms, topics and prompts that moved your Visibility most, under Gains and Drops, each with its own score before → after and its effect on your overall score. A note counts the prompts added during the period, which aren’t counted in the change. Click a row, or Full breakdown, to open the breakdown panel.
7
Topics vs competitors
One row per topic, with your score and the score of each competitor on the trend, shaded from low to high. The last column shows the gap to the topic’s leader, or Lead when you lead. Click a topic to open its page.
8
Opportunities
What to track next, from your prompt suggestions. A topic has Track N, which tracks all its suggested prompts, and Send action, which opens a Growth action in the Action Center. A prompt has Track and Suggest content, which writes a content suggestion for its topic from your monthly content allowance. Tracking stops when your plan’s prompt locations are full. Track and Suggest content are for admins and managers. See all opens Prompts → Prompt Suggestions.
9
Breakdown panel
The Visibility card, a Why it changed row and Full breakdown open the Visibility Breakdown panel. It compares the selected range with the period of the same length just before it, names the prompt and platform behind the biggest gain or drop, and lists every slice under Prompts, Platforms and Topics. Click a prompt to open its page, where Platform Results shows each AI answer and the sources it cited.
Reading the visibility number
Visibility is a score from 0 to 100, not a percentage. It blends how often AI answers mention your brand, how often they cite your site and how early they name you. Every answer counts, including the ones that leave you out. Formulas shows the exact formula. Competitors are scored the same way over the same answers, so their numbers are directly comparable. A few quick interpretations to anchor you:- Under 15 — Cold start. Brand barely known to AI engines on these prompts.
- 15–35 — Emerging presence. AI sometimes mentions you but competitors dominate.
- 35–60 — Established. You’re reliably mentioned; focus on the 1–2 platforms or topics still trailing.
- Over 60 — Category leader. Your job is now defending the moat against new entrants.
Common workflows
Weekly review (10 min)
1
Check the Visibility change
Set the range to 7d. Up or down? If down, Why it changed shows which platforms, topics and prompts moved it.
2
Identify the trailing platform
In By AI platform, find the platform with the lowest score or the highlighted biggest drop; that’s your next investment.
3
Skim Opportunities
Look at the suggested topics and prompts; track 1–3 of them.
4
Send 1 brief to writers
From Content → Opportunities, generate a brief for the worst-performing prompt this week.
Investigation flow (30 min)
When a metric drops dramatically:1
Open the breakdown
Click the Visibility card, or the dropped row in Why it changed. The panel names the prompt and platform behind the biggest drop.
2
Read the answers
Click the prompt to open its page and read the answers under Platform Results. Is your brand still mentioned but named later? Or completely absent?
3
Check the competition
The Leaderboard and Topics vs competitors show who leads where. A competitor surge is often the cause; Head-to-Head opens Competitors for a closer look.
4
Check the sources
Each answer lists the sources it cited, and the Citations card opens the Citations tab. A retracted article or a new competitor blog post is often the trigger.
5
Decide remediation
Either: ship a content piece targeting the prompt (Content Optimization), or earn a placement (PR), or accept it as a one-time blip.
Filters and date range
Under the tabs:- Date Range — 24h (the default: the latest completed run), 7d, 30d, 90d, All or Custom
- Topic — narrow to one topic (shown when the brand has topics)
- Region — narrow to one region your prompts run in
- AI Model — narrow to one AI platform; versions of the same engine count as one
Continue: Topics
Drill into topic clusters to find which themes you own and which you’re losing.