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Adding competitors

On the Competitors page (/dashboard/competitors) click + Add competitor. Each competitor has:
  • Name — exactly as it appears in AI responses (e.g. Salesforce, not salesforce.com)
  • Domain (optional) — used for citation cross-checks
Aim for 3–8 competitors. Fewer than 3 and benchmarks have no signal; more than 8 and the comparison view gets noisy.

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What the page shows

For each competitor:
  • Mention frequency across your tracked prompts (last 7 days, last 30 days)
  • Visibility share vs. yours
  • Top 3 prompts where the competitor leads
  • Trend delta — is the competitor gaining ground or losing it?

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Comparison views

1

Side-by-side per prompt

Drill into any prompt: shows your visibility vs. each competitor on that single prompt across all platforms.
2

Topic-level competitive map

Each topic shows which competitor leads, the gap percentage, and how the gap has moved week-over-week.
3

Platform skew

Some competitors might dominate Perplexity but underperform on ChatGPT (or vice-versa). The platform skew chart highlights these for targeted optimization.

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Auto-discovered competitors

Even if you don’t add competitors manually, AI responses mention other brands when answering your prompts. The Insights drill-down sheet exposes these — recurring names you didn’t add are strong candidates for the competitors list.
Workflow tip: monthly, review the auto-discovered names. If a brand you’ve never heard of is being cited 3+ times across your prompts, add it to your list. They’re a stealth competitor that AI engines already know about.

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Closing visibility gaps

Once a gap is visible, the workflow is:
  1. Identify the prompt(s) where the competitor leads most
  2. Inspect the AI response — what content/citation is the competitor winning with?
  3. Generate a content brief targeting that prompt (Content Optimization)
  4. Ship the piece, earn placements, monitor 2–4 weeks for the gap to close

Continue: Content Optimization

Generate AI content briefs to systematically close visibility gaps.