What this module does
The Content Optimization page (/dashboard/content) lists opportunities — prompts where you have a visibility gap relative to competitors. Each opportunity carries:
- A title (the angle of attack)
- An impact rating (high / medium / low) based on prompt volume × visibility gap
- Source data (related prompt, est. AI volume, visibility, competitor gap %, intent, keywords, competitors cited)
- An “opportunity score” 0–100
From opportunity to brief
1
Click into an opportunity
Navigate from the list to the detail page. You see the full source data and any existing brief.
2
Generate Brief
If no brief exists, click Generate Content Brief. An LLM produces a structured brief with:
- Suggested article title
- Content type (technical preview, comparison, how-to, listicle, etc.)
- Target word count
- Outline (5–8 sections, each with key points)
- Target keywords (5–8 SEO + AEO blended)
- Competitor insights paragraph (what rivals are doing right, where the gap is, what to attack)
- Call to action recommendation
3
Send to your workflow
Click Send to workflow to fire a webhook with the brief payload. The opportunity status moves from
new → sent.4
Mark as done after publishing
Once your team ships the article, mark the opportunity as
done. Ansvisor monitors the related prompt; if visibility climbs ≥10% in the following 4 weeks, you’ll get a “win recap” notification.Webhook configuration
Set up a webhook once, fire briefs at it from any opportunity:- Open
/dashboard/contentand click Webhook settings in the toolbar - Set the URL (e.g. Notion automation, Zapier, Linear webhook, custom endpoint)
- Set a secret (HMAC-signed payloads — recommended)
- Toggle Active
Bulk operations
On the listing page you can:- Multi-select opportunities and bulk send to webhook (great for kicking off a content sprint)
- Bulk update status (mark a batch as
dismissedif they’re not relevant this quarter)
Strategy notes
- Don’t ship every brief — pick the top 2–4 high-impact opportunities per week. Editorial bandwidth is the bottleneck.
- Re-generate briefs after publishing — once you’ve shipped one piece, regenerate adjacent briefs; the AI now has different competitive context
- Mix owned and earned — some opportunities are best closed with a guest post or PR placement (
type: earned), not a new owned page
Self-host setup
Ready to run Ansvisor on your own infrastructure?