Content Optimization

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What this page does

Opportunities (/dashboard/content) lists content opportunities: what to write or change so AI answers name you where they don’t yet. Ansvisor suggests them on its own as tracking data comes in. An opportunity is built for a group of related prompts that one piece of content can answer, or for a single prompt. Each row shows:

• the action to take, with what it was built for: a topic and its number of prompts, Single prompt, or the Action Center action it came from;
• when it was Suggested (a dot marks the rows suggested since your last visit);
• its Type: Owned (content on your own site) or Earned (coverage on other sites: articles, reviews, links), and, where it applies, what to do with your page: Create, Optimize, Expand, Refresh, Consolidate or Defend;
• its Impact (High, Medium or Low) and its Score, from 0 to 100;
• its Status: New, Reviewed, Sent to Workflow, In Progress, Done, Dismissed or Archived.

Above the list, cards count the Total Opportunities and the High Impact ones, and give the Avg. Score. On plans with monthly limits, This billing period shows how many new opportunities and content briefs are left, and when they reset.

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Filters and export

• Search the opportunities, and narrow the list by topic, prompt, type, impact, Source (System: suggested automatically; Manual: made with + New; Prompt: suggested from a prompt; Action: sent from an Action Center task) and status.
• Suggested picks a period (all time, this month, the last 30 days or your own dates) and the order: highest score, newest or oldest.
• Archived opportunities stay hidden unless you filter to them.
• The filters stay in the page’s address, so a link opens the same view.
• Export CSV downloads every opportunity that matches the filters and the search, not only the page you see.

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Ask for new opportunities

+ New (admins and managers) suggests opportunities now, instead of waiting for the next automatic run. Pick a Focus (let Ansvisor choose, a topic or a prompt), or describe an idea, and how many. Duplicates of existing opportunities are skipped and don’t count toward the month’s opportunities.

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The opportunity panel

Each row’s … menu has the quick actions: Send to Editor (or Open draft), Send to Plan, Send to Workflow for a new opportunity, Open in new tab, which opens it as a page of its own, and Dismiss for a new one, which you can undo from the message that appears. Send to Plan and Dismiss are for admins and managers. Click an opportunity’s title to open it in a panel beside the list. The page’s address keeps it, so a link opens it too. The panel shows what the opportunity rests on:

• Source Data: the related prompt, Est. AI Volume, your Current Visibility, the Competitor Gap, the Strongest Competitor, the Search Intent, keywords, the searches AI engines ran for the prompt, and the competitors cited. An opportunity sent from an Action Center task shows that task instead: where, why, how and when it’s done.
• For a group of prompts: Your Site (which of your pages to work on, with their AI citations and sessions over 30 days), Recommended Assets (the main piece of work and any supporting ones, each of which can go to the Action Center on its own), the Opportunity Basket (its prompts, and the searches AI engines ran for them) and Why This Score: demand 40%, visibility gap 30%, competitor gap 20% and intent 10%, measured over the last 30 days.
• Results: the Action Center actions sent from it, with what changed once their work is complete and measured.

Its buttons:

• Send to Actions makes it an action in the Action Center, then reads Open in Actions.
• Generate Brief writes a content brief (see below).
• Send to Editor opens New content with the opportunity picked: a new page, or the page of yours it names to optimize. Once a draft is being written for it, the button reads Open draft. It’s offered for owned opportunities that are still open.
• Export downloads the opportunity as CSV, Excel or Word.
• In the … menu: Send to Plan (admins and managers), Another angle, Send to Workflow (Send Again once sent), Copy All Data, Mark as reviewed for a new one, Restore for an archived one (it comes back as New), and Dismiss.

Another angle (admins and managers) writes one more opportunity for the same need, with a different content type, format, audience or approach, and an optional direction from you. Both stay in the list, so you keep the one you prefer. It counts as one of the month’s new opportunities. Dismiss (admins and managers) asks why. The topic doesn’t matter to us keeps it from being suggested again in this form for 90 days. Right topic, wrong angle dismisses it and opens Another angle.

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From opportunity to brief

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Webhook configuration

Set up a webhook once, and send opportunities to it from the list or the panel. Click Webhook Settings at the top of the page:

• Webhook URL: your workflow tool’s address (n8n, Make, Zapier or your own endpoint).
• Secret Key (optional): sent with every request in the X-Webhook-Secret header, so your endpoint can tell the call came from Ansvisor. Your workflow also needs it to report an opportunity’s status back.
• Events to send: Opportunity sent, Daily Pulse created, Action Center task sent and Content page sent. A new webhook has the first three ticked; Content page sent stays off until you tick it. Test Webhook always sends a test event.
• Active: turn it off to pause sending without deleting the webhook.

Only admins and managers can change or test the webhook. Send to Workflow sends the opportunity, the data behind it and its brief, if it has one, and moves it to Sent to Workflow. The webhook needs Opportunity sent ticked. An address that redirects isn’t followed, so nothing is sent: use the address it redirects to. The payload’s fields, and the callback your workflow can use to move the opportunity on (to In Progress or Done, for example), are described in Webhooks.

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Bulk operations

Tick rows, or the box in the header for every row shown, and:

• Send All sends each one to your webhook (great for kicking off a content sprint).
• Done, Dismiss All and Delete (admins and managers) change them all at once. Delete removes them for good, with any brief they have, and doesn’t give back the month’s opportunities or briefs. Dismissing keeps them out of your way instead.

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Strategy notes

• Don’t ship every brief — pick the top 2–4 high-impact opportunities per week. Editorial bandwidth is the bottleneck.
• Refresh the brief in the editor — an opportunity’s brief is written once. Once the page is in the Content Editor, Rebuild brief writes a new one from the sources you keep there.
• Mix owned and earned — some opportunities are best closed with a guest post or PR placement (type Earned), not a new owned page. Earned opportunities don’t go to the editor: send them to the Action Center or your workflow.